The CELL Triumph fitted with SHIMANO Ultegra/105 is priced the same other's entry level Tiagra racers.
For the same money, you can ride off with carbon handlebars, stem, seatpost, and rear seat stays!
Don't dream about riding a similar bike for much more, your reality is NOW with the Triumph.
Compare To:
TREK 1.7 with Shimano 105/Ultegra, Alloy Frame ($1,999)
GIANT TCR Alliance 2 with Alloy/Carbon Frame & Shimano 105($2,499)
AVANTI GIRO with Alloy Frame & Shimano 105 ($2,199)
SCOTT Sportster 20 with Alloy Frame & Shimano 105 ($2,100)