I'll admit my bias right up front here - I just purchased at your price point so of course I think I got the best bike the money can buy - but here's my 0.2c worth...
I did a lot of research (I mean a lot - I'm stupidly anal about toy purchases - especially those that I'll spent lots of hours using!) and just couldn't find a better bike for the money than the Cell Triumph.
The thing that swung me to it in the end was the quality of the running gear for price. One shop in the Sydney (I won't name them 'cause they probably wouldnt want to be quoted without permission) said they can't buy the Shimano gear on the Cell bikes wholesale for what the bike is sold for - reason being (I think based on comments on forums) is that as a manufacturer Cell get Shimano gear at up to a 60% discount.
The others on my short list were the Giant OCR1, Felt F75 and Trek 1500 - with the Giant running a close second in the end. I've had it only a week and have clocked only 250kms odd so far but it's damn nice. The 105 group works really well and the geometry of suits me nicely - it's reasonably aggressive but I'm a big guy (6ft3 in the old scale) so I have lots of room to stretch out on it and go hard
btw: To owners of the other bikes on my shortlist - I'm not dissing them in any way - they are all great bikes - the Cell just worked for me.
- H.B.