Get a FULL Shimano 105 bike for what others charge for a Shimano SORA road bike (and ours comes with a CARBON fork!) Lightweight, full alloy 7005 series frame ready to take on some serious road racing, training, long distance fast commuting, or anything ...

If you want to start thinking about road racing, now's your chance to grab an entry level road bike for under $500 for a limited time only! Read our blog to see 2 riders who rode 1000 km from Sydney to Brisbane in 7 days on 2 S-2200's! Featuring classic downtube s...

The best selling BLade is Back! Perfect for riders looking for a capable entry level triathlon or club racing bike. Get fit! Bikes fitted with Shimano SORA usually cost $1,000. get ours for $649 and use the rest for gear or racing fees. Our last batch of Blades so...

The Cell SS-100 is finally back, new for 2008!  It's returned with a new look, better specs, and an updated frame. The only thing that hasn't changed is the price! Still under $400, which is why it sold out so quickly the last time around. None of our competit...

The CELL Triumph fitted with SHIMANO Ultegra/105 is priced the same other's entry level Tiagra racers. For the same money, you can ride off with carbon handlebars, stem, seatpost, and rear seat stays! Don't dream about riding a similar bike for much more, your real...

Cell Swift features full Shimano Tiagra for under $900 and costs less than other brands Sora equipped bikes. Save money with Cell Bikes, where performance and value don't need to be mutually exclusive! Please note: By popular request, the SWiFT now comes ...

If you've got an old clunker in the garage, retire it, the CELL SS-300 comes with Shimano 105 gears, a Tiagra crank, and 105 level flat bar shifters, as well as a lightweight carbon fork! Mountain bike practicality with road bike speed, the SS-300 is priced well wit...

The new 2008 CELL Compact Carbon Cyclone represents the ultimate full carbon road racing bike for under $2,000. Featuring the same State-of-the-Art frame as our flagship Victor, the NEW Cyclone features a High Modulus, Monocoque, 12k Carbon Weave compact frame. Add...

If you're still looking, the CELL SS-200 offers great value and performance, perfect for riders looking to get fit and require something reliable, durable, and reasonably priced. For under $700, you get easy to use, smooth shifting Shimano Sora Gears and 700c road w...

Although the F100 is FELT's least-expensive road racer, by no means should it be considered entry-level. Each component has been carefully chosen to ensure the F100 delivers both exceptional performance and value. Built with the same F-Lite 7005 double-butte...

The Classic Carbon Victor is back for 2008 after many requests! An incredible bargain and unmatched value is what you'll get with Australia's most affordable full carbon, full Shimano Ultegra racer! Please note that for $100, you can upgrade to Mavic Aksium wheels...

SIZES (cm)  54/56/ 61 COLOR Fire Red WEIGHT 17.7 lbs. FEATURES OVER Z70 Shimano Ultegra dual control levers, front derailleur and rear derailleur, Felt 1.3 High Modulus Carbon Fork, FSA Team ISSUE 2pc carbon crank set w/CNC machine 50/36t chainrings, ALE...

We are proud to unveil after months of design, collaboration and testing our brand new, highly requested 2008 CELL BEAST! Please call the shop for more details! If you've been dreaming of owning your own carbon frame/fork/seatpost Tri-bike, it can now be a reality...

Felt F55   SIZES (cm): 700c x 52 / 60 COLOR: Semi Matte Black WEIGHT: 17.76lbs. (56cm) FRAME: Felt Exclusive 7005 Superlite custom butted aluminum frame with carbon fiber wishbone seatstays. Externally relieved integrated head tube, machined botto...