Designed for the up-and-coming triathlete, the FELT S32 triathlon bike has the same race-proven geometry found on our high-end multi-sport models.
Besides sporting an affordable yet impressive component package, including a combination of the latest in Shimano 105,...
We are proud to unveil after months of design, collaboration and testing our brand new, highly requested 2008 CELL BEAST!
Please call the shop for more details!
If you've been dreaming of owning your own carbon frame/fork/seatpost Tri-bike, it can now be a reality...
Full Carbon Frame & Fork, Full Dura-Ace for under $5,000!
If you've always wanted a carbon TT/Tri-Bike with FULL Dura-Ace, your dream is now a reality!
Please call the shop (02 9565 1899) if you have more questions about this awesome new road bike.
When you compare the Century™ to any aerobar at this price, it comes out way ahead of the pack. The armrest bridges effectively allow for length adjustability. The armrest troughs can be mounted in three different places giving you more width adjustability than...
The Airstryke™ offers spring loaded armrests that will allow you to access the top of your base bar for that all important “climbing position”. Our Airstryke™ is so well established that many people in the world consider it synonymous with the...
The new 2007 Helium Fuel Belt is a technical breakthrough.
Fuel Belt pulled out all the stops to deliver the most innovative design they've ever come up with.
They built the Helium belt from the ground up, one innovative feature after another.
The development p...
The PROFILE DESIGN AERO DRINK SYSTEM is an aerobar-mounted waterbottle that is ideal for triathlons and ensures that you are well hydrated which helps your body perform at the highest level.
Staying in the aerodynamic position means lower times on the bike.
This 3...
Need to carry lots of fluid comfortably while running- the Fuel Belt Excursion is your hydration solution?
For long runs, cross country running, and during dry conditions, you need a lot more fluid than what you can carry with a traditional Fuel Belt.
The Excursio...
The Fuel Belt Bike Gel Flask Holder is one of the most comfortable ways to transport your gels.
The Unique design angles the gel flask away from your body and taking the flask in and out is simple.
Each flask holds 6 ounces of your favorite gel product an...
Race number belts are great for any events that require you to have your race number on your body.
Note: Pricing is exclusive to online store and cannot be matched in our retail store.
The Fuel Belt 10K 2-Bottle Race Belt is perfect for carrying fluids with you on your training runs and during races.
It also comes in handy for your early morning runs and trail running.
Note: Pricing is exclusive to online store and cannot be matched in our retai...
The Fuel Belt Crush Drink Belt is great for short training runs on hot days.
It carries 22oz of fluids in a single bottle.
This belt comes with a zippered storage area for id, money, and keys.
This is a great basic belt to have.
Note: Pricing is exclusive to o...
Need a few spare 8 oz Fuel Belt Bottles?
Stock up and stay hydrated.
Note: Pricing is exclusive to online store and cannot be matched in our retail store.
Need something bigger than the standard 8 oz Fuel Belt Bottles?
Step up to the 10 oz and stay hydrated.
Note: Pricing is exclusive to online store and cannot be matched in our retail store.
I bought the Victor full Carbon the other week and love it. I have been off a bike for alot of years and the Victor is a dream ride. The ultegra group set rocks and for 2300 bucks you cant get a better bike. Dallas is a good guy who is happy to help you get the best Bang for your buck. I recommend the brand and the shop. Well done Cell team for bringing great bikes at great prices.