Upgrade your Road Bike with Shimano quality in a wheelset for under $150!!! This wheelset is standard equipment on road bicycles priced at $1,000 or more!  Ride the same wheels as our CELL Team Road Bike and our CELL Swift Road Bike!

Road Bike racers needing lightweight, strong, bullet proof wheels for racing or training look no further.  American Classic, responsive and smooth, these fast wheels will have you going faster in Time Trials or long weekend rides. American Classic 420's at $595...

The MAVIC Aksium is your gateway to French wheels and high performance at a reasonable price. These wheels are best known for their stiffness and and sprinting ability.  

The latest member of the Ksyrium family is the Ksyrium Equipe, a value priced wheel that still lends amazing performance and durability. The Equipe starts with Mavic Maxtal aluminum rims with SUP welded joints and UB Control machined braking surface. They are lac...

Are you a mountain bike rider on a budget looking for a great combination of strength and affordability?  For less than $150, you can't go wrong with this wheelset! Please note: The 2008 models do not have eyelets as their construction has changed to save...

For a limited time, we are selling these Shimano R561 wheels at an unheard of super low price of $199!  

Very strong Alex double wall rims, can handle tough terrains, value for money. A great way to upgrade an entry level mountain bike or 26" wheeled bike with disc brakes.

Road Bike riders, the Sprint 350's are one of the lightest traditional aluminum road clincher wheel sets in the world. If you are looking for a sub-$1,000 wheelset that offers a great combination of lightweight, strength, and performance, the American Classics are a...

Best lightweight crosscountry XC wheels for disc brakes.

For road bike racers who want the best. These wheels have to be seen to be believed!  Whenever someone buys them at the shop, everyone has to stop and stare to marvel at these lightweight superstars! When you first pick these up, you wonder how somet...

Don't miss out on your chance to pick up a set of Hurricanes for a great Price. Don't pay $699 elsewhere, save money with CELL Bikes.

New mid-level wheels between the entry-level WH-R500 (Sora) and the higher spec WH-5600 (105) These wheels represent a new direction and commitment to quality from Shimano, as each spoke is hand measured for tension.  This represents artisan level quality at a ...

New Mavic Cosmos wheels  are some of the finest wheels you can buy today. They have built up a reputation for quality and reliability that no other rim company can match. Mavic was one of the first to start building complete wheels that rivaled hand built...

Now there's no excuse not to own a world class, lightweight set of wheels from American Classic. Find out why many riders are switching to American Classic at the once in a lifetime sale price!    

Swift Star Arriv road bike wheels are the answer for riders looking for the ultimate value for money race training wheelset. This manufacturer makes wheels for other better known brands. You could pay over $300 for a set of wheels and get these very same wheels (wit...