Name: Michael Simms

Position: Assistant Manager

Started Working at CELL: August 2008

Best Thing About Working at CELL: I get to be around people who love bikes and riding!

Interests Outside Work: Photography, reading, swimming, any sport on TV.

My Ride: The daily commute thru Centennial & Moore Park.

Fav Places to Ride: Tourist Road, Moss Vale to Robertson.

Riding Style: Road

Short Paragraph About Yourself: My Grandad was an eastern suburbs racer in the 1920's, ever since I saw his scrapbook of newspaper clippings, I've been in love with everything cycling. My first real job was at Wollongong Discount Bikes in the late 80's.