Mark, with his experience in the Global Online Sports Industry (working in New York and Tokyo), as a Search Marketing Guru, is responsible for creating ongoing search engine optimisation (SEO), the managing of shopping comparison sites, coodinating advertising for CELL's  vast affilliate sites, and experience of link building strategies, as well as his experience in other internet marketing such as social media, online press releases, website SEO copywriting ensures that CELL Bikes always utilises the latest search engine  SEO guidelines and the latest SEO techniques, which means that it is easier to find a product online sold by CELL Bikes for cheaper, so you can save money.

Search engines, internet and web development technologies, as well as managing pay-per-click campaigns to keep CELL Bikes up-to-date with search marketing developments keep Mark busy, when he's not trying to make fixed gear parts cheaper and easier to get in Australia!

Name: Mark McT

Position at CELL: e-Commerce Manager

Started Working at CELL: 2007

Best Thing About Working at CELL: Great working environment and company.

Interests Outside Work: Riding fixies since 1997, locating hard to find vintage fixie parts.

My Ride: CELL Cing1e (design input), CELL MALLET (design input), GT GTB Fixie (one of the few in Australia!).

Favourite Places to Ride: In gridlocked traffic, while encouraging motorists to ride a bike, instead of being trapped in a tin-top!

Riding Style: Fixie

Short Paragraph About Yourself: Working at CELL Bikes has let me live my life-long dream of working in the cycling industry, while working around professional riders and making my passion for cycling my profession, as well as using my SEO/SEM experience of search marketing (SEM) and understanding of search engine’s SEO guidelines to help more people know about CELL's great gear and low prices!