Well known throughout the cycle industry with 30 years experience as a retailer and also in the wholesale side.

John raced extensively throughout Australia from his teenage years through to vets.

Racing as an "A" grade rider on road and track against some of the best international cyclists at the time.

John has more experience and knowledge than almost anyone in the industry, and combined with Dallas and Tank, have over 100 years of experience between them.

When John rides, his bike of choice is the Full Carbon Victor.

Name: John Coffey

Nick Name: J.C.

Postion at CELL: General Manager

Started Working at CELL: 2006

Best Thing About Working at CELL: Every day is a new challenge.

Interests Outside Work: Family, music, dancing, and travelling.

My Ride: CELL Victor Carbon

Riding Style: Road

Short Paragraph About Yourself: 30 years in Retail/Wholesale Bicycles. 45 years racing, former top amateur & professional road & track. Specialized in long distance road races, e.g. grafton to Inverell, Muswellbrook to Tamworth, Goulburn to Sydney.