With 30 years experience in the bicycle industry, Dallas Locke is more than happy to help you make the right choices when purchasing your new bike.

Dallas has worked in retail, wholesale and has been a store owner himself.

Dallas is a dedicated triathlete who has completed over 150 triathlons, including 10 Ironman finishes.

So if you're needing that extra little bit of service, or advice, Dallas will be glad to help.

Dallas can help you with a training program and can also arrange for you to join in training groups with swim, bike and run through Balance Triathlon Club.

When Dallas races, the CELL BEAST is what takes him across the finish line.