When we released the CELL Beast, Australia had its first high performance, and now race-proven, competition-worthy triathlon bike that was podium ready straight out the box.

The Next Generation VORTEX is the Next Evolution of the Beast...On Steroids... and improves on an already successful design. 

Why The VORTEX Needs To Be Your Next Tri Bike:

• Australia's most affordable race-ready Tri-bike 
• Class leading light weight, aerodynamics, and acceleration for the money
• Podium placing components like Full Shimano Ultegra 6700 Groupset at an unbeatable value
• High modulus Carbon frame is both light, stiff and forgiving...things that will keep you ahead of the pack
• Integrated Aero Carbon seatpost and slippery aero-frame & fork design means you'll slice through the wind like a laser, adding valuable seconds to your commanding lead
• You get a carbon bike for most bigger names alloy models
• Beating the Big Boys doesn't mean needing Big Bucks
• Available in a wide range of sizes to suit men, women, beginner or seasoned veteran, tall-small or in-between

Now On-Sale! GU Energy GEL is THE most popular endurance sports gel, as used by PRO's, Semi-Pro, serious enthusiasts and by regular people who need a boost to keep them going.

Why YOU'll LOVE GU Endurance Sports Gel:

• Gets YOU going after a long day of sitting at my desk
• Great for riders who don't feel like eating a meal before they ride after work
• Great for riders who want an easy to swallow alternative than Powerbars or granola
• Helps YOU get past the post-work lethargy

1. Vanilla Bean
2. Lemon Sublime
3. Choc Outrage
4. Orange Burst
5. Tri Berry
6. Strawberry Banana
7. Espresso Love
8. Just Plain
9. Jet Blackberry
10. Choc Mint

Now On-Sale! Race number belts are great for any events that require you to have your race number on your body.

Features

• High visibility reflective
• Attach race number with lace locks
• Adjustable buckle closure
• A simple way to attach your race numbers to your body without having to use pins or tape.
• Race number belts are great for any events that require you to have your race number on your body.
• Undo the two snaps on the belt and attach your number.
• The belt has Ironman and Fuel Belt Logos around the entire belt.
• Fully adjustable and takes seconds to take on and off.

The new 2007 Helium Fuel Belt is a technical breakthrough.

Fuel Belt pulled out all the stops to deliver the most innovative design they've ever come up with.

They built the Helium belt from the ground up, one innovative feature after another.

The development process was long and arduous, but in the end, all great things are worth the wait.

Note: Pricing is exclusive to online store and cannot be matched in our retail store.

The Profile Design Airstryke Aerobar will make triathlons on your Road Bike much easier and faster!

Features

• MULTI-FIT System™ fits both 26.0mm and 31.8mm handlebars
• Includes F-19™ length, width, and rotationally adjustable
• anatomic armrests
• 6061-T6 aluminum extension and forged brackets
• Length adjustable extensions
• Provided with climbing friendly flip-up ZB™ brackets
• Compatible with rigid ZB™ arm brackets & our Swiftshift™
• Shot peened and anodized finish for extra strength and durability
• 692g

In the market for an aerobar that is light, sleek and comfortable?

The PRO Synop Carbon aerobar is the best performing bar under $400 and looks flash on your bike as well! So even if you don't go fast, at least you'll look faster!

Features

• Full carbon S-bend shaped extension bars
• Full carbon armrests
• Including 5 mm Gel armrest-pads
• Diameter: 31.8 mm (incl. shims for 26.0 mm)
• Weight: 400 g